Amplify
Digital trading & collecting keeps shoppers longer engaged and increase Daily Active Users
Shoppers can activate digital collecting by scanning their Disney STAX.
The digital collection includes 5 extra characters linked to every wooden character. For example 5 friends of Winnie the Pooh can be collected digitally.
To get returning usage in the app, free characters can be collected every 4 hours on login.
Collectors can trade against each other to get the full collection and earn badges & other digital rewards.
