Gamification
Platinum Mickey & Minnie STAX are distributed
Physically, but also digitally, enabling collectors to participate in a grand prize sweep stake.
If you find a physical platinum Mickey STAX, you can collect your prize (only once) by scanning the STAX
In every market / collection there will be 100 platinum STAX. Scan these exclusive STAX and unlock amazing prizes* like:
- Disneyland Paris tickets
- Disney Cruise Line holidays
- Disney+ subscriptions
- Tickets to Disney On Ice, concerts
- Virtual video message / phone call from a character
- Digital prizes including e-books/audio books
- And more ….
*Rewards and mechanics can be defined based on client demand/availability per country.
